Arts

The arts generate a range of benefits for people and society, from bringing individuals pleasure and expanding their horizons to helping communities build stronger social bonds. Research suggests that community orientation and high-quality programming are fundamental to healthy arts organizations.

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Arts

What Theaters are Learning About the Role of Marketing in Attracting Audiences The second-in-a-series report explores creative marketing strategies that theaters have employed in the search for new playgoers.
January 1, 1997 report
Arts

What Theaters are Learning About the Role of Programming in Attracting Audiences The first report in a series looks at how theaters attracted new audiences by recognizing theater-goers' needs and wants.
August 1, 1996 report

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